As New England’s #1 radio station for Urban and Caribbean music, promoting local talent and providing users with important information and resources, Spark FM continues to connect and give back to their community.
My team was tasked with a full redesign of Spark FM’s native mobile application to meet the needs of users and provide a platform that achieves their goal of being more than just a music application.
Due to difficulties faced when using the application, users could no longer support the station
Our users needed a convenient way to listen and engage with Spark FM so that they could connect with, and support, others in their local community while accessing the music they love and the content they craved.
Unable to access information quickly
Could not engage or interact with on-air personalities
Unable to listen to the live-stream of music and shows
We empathized with Spark FM users and conducted remote interviews to understand their needs, desires, and pain points